Juli 15, 2011
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Ebook Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture, by John R. Ehrenfeld
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Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture, by John R. Ehrenfeld
Ebook Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture, by John R. Ehrenfeld
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Review
"The author''s argument is astute and insightful, eloquent and convincing."-David Orr, Oberlin College"Ehrenfeld presents a unique perspective on the subject of sustainability that needs to be taken seriously by anyone who claims to talk about the subject."-H. Thomas Johnson, Portland State University -- H. Thomas Johnson"Ehrenfeld argues that we must change the way we think if we are ever to move in the direction of sustainability. His is a challenging message; one that will stir much debate."-Andrew J. Hoffman, The University of Michigan -- Andrew J. Hoffman"In Sustainability by Design, John Ehrenfeld eloquently challenges us to confront the scale of change required to achieve a sustainable world and efficient society."-Jonathan Lash, President, World Resources Institute"Drawing from the works of other giants, and adding his own deep insights, John Ehrenfeld has lit the path that can lead humankind away from the yawning abyss that lies so close before us, toward a wholly appealing goal: an ethical human relationship with Nature and technology."-Ray Anderson, Founder and Chairman, Interface, Inc. -- Ray Anderson"John Ehrenfeld has written a thought-provoking and fundamentally optimistic book about the interaction of culture, economics and technology in producing our current environmental degeneration. Unlike other writers who lay out only scenarios of doom he lays out a plan for incremental social and technological change which could put us back on a path to a sustainable future. The book is vast in scope, ranging across many disciplines, but the reader who arrives at the closing chapters will find the journey deeply rewarding."-Jill Ker Conway, President Emerita, Smith College"Ehrenfeld takes a systems look at a systemic issue. He looks at mindset . . . and that''s what is so attractive. . . .. John''s been thinking about this for a long time, and it shows in how he approaches the challenge of sustainability. . . . Woven throughout the book is a subtext of respect, of simply caring about others and the world we live in enough to wrap our designs around that thought in a mindful and purposeful way."-On Sustainability, Part 3 -- Andrew J. Hoffman"Ehrenfeld taeks a systems look at a systemic issue. He looks at mindset . . . and that''s what is so attractive." -- Matthew May "On Sustainability, Part 3" (09/30/2008)"Sustainability by Design, authored by John Ehrenfeld, may be and certainly should be one of the most important books of the 21st century."-Janice Pryor, Host of WUMB's, The Commonwealth Journal
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About the Author
John R. Ehrenfeld, who before his retirement was affiliated with the MIT Center for Technology, Policy, and Industrial Development and the Departments of Chemical Engineering and Civil and Environmental Engineering, now serves as executive director of the International Society for Industrial Ecology and is senior research scholar at the Yale School of Forestry and Environmental Studies. In 1999 he became the first recipient of a Lifetime Achievement Award from the World Resources Institute. He lives in Lexington, MA.
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Product details
Paperback: 272 pages
Publisher: Yale University Press (August 25, 2009)
Language: English
ISBN-10: 0300158432
ISBN-13: 978-0300158434
Product Dimensions:
6.2 x 1 x 9.5 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#579,266 in Books (See Top 100 in Books)
John R. Ehrenfeld takes an ambitious, difficult path to move the reader's mindset from the current, consumer-crazed culture to the necessary mental model - the post-consumer-crazed, sustainability mindset.This is a necessary book for those truly interested in "true sustainability." The major use of the term sustainability in today's culture refers to incremental changes made by corporations to make their products, processes and services less wasteful (doing good) while also saving money and earning additional revenue (doing well). But incremental changes by companies, while necessary (to buy time) is insufficient if the consumer mindset is not also changed. Our current mindset or mental model drives growth, the true underlying problem behind sustainability. Technology changes make short-run positive benefits, but as every system dynamics modeler knows, without tackling the underlying problem of growth such technology changes merely enable growth to proceed further. To the extent that people believe "the hype behind going green" then the current sustainability initiatives by companies can actually make the problem worse, ... by diverting attention away from the necessary changes required in our own consuming and cultural behavior. Ehrenfeld lays out the deep intellectual basis for our future sustainability mindset. So, if you are not "up to" deep reflecting on our current culture, if you want a quick fix or the 5-steps your company can take now to be more profitable then don't buy this book. On the other hand, if you are searching for answers and want to have a better understanding of the true problem then this book should be a part of your collection. In fact, Ehrenfeld also goes a step further and supplies a path to change through the enhanced design of products (and institutional design issues). Both the underpinning of the current consumer mindset and the new path are well researched with a rich set of references. In summary, this is not your typical sustainability book. But, it will be found on the bookshelves of all of the critical thinkers who will help move sustainability forward.
I have to say that i read Fromm's "To have or to be" before reading this book and i feel like it really helped. Ehrenfeld builds on the Frankfurt school to create a theory that offers both an explanation and an out of the current situation. Flourishing is a concept tailored for design for sustainability and approaching sustainability through flourishing offers a lot of interesting insights.
This should be a "must read" for Americans. We talk "Green", we use the word "sustainable" but do we indeed know what it really means? If you read the ads for Black Friday, as it is the day after Thanksgiving as I write this review, even the oblivious can see that consumerism drives our world, both culturally and financially. The author does a respectable job of conveying this message. I have not finished the book as of yet, but am impressed by the thought that went into this and the research that was done. Fine job!
Ehrenfeld offers a compelling arguement that the post enlightenment orinetation of moderntiy toward "having" as opposed to "being" has not only metaphisical implications for the existence of humaninty but, also implies that unless their is a major shift in values toward an orientation toward "being" there will be little progress in achieving an ideal form of sustainability where there is a flourishing of the ecosystems of which human co-inhabit. He explains that the predomenant approaches toward sustainable development, that are in effect only efforts to make marginal reductions in the effects of growth and development based on consuming and "having" more material things, will not help us achieve a state of sustainability that will save us from the negative effects of climate change.
This is a good book. It can be a little pessimistic, especially in the first chapters, but I assume the current conditions are anything but optimistic, so the tone of the book is understandable...
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